15 March 2012

The curse of a literal mind (3)

Tesco's Chief Executive in the UK has resigned, after disappointing Christmas sales were not helped by the chain's Price Drop campaign, according to this BBC report.

Where did they go wrong? An independent retail analyst identifies the problem. The campaign "didn't cut the mustard". How odd that the price of a condiment should cost a man his job.

1 comment :

Supergreensunbear said...

Sounds like they're in need of a seasoned pro who can spice it up.